Short research essay design world of raymond loewy. Original hardcover with original dustjacket in protective collectors mylar. Raymond loewy pronounced, november 5, 1893 july 14, 1986 was a frenchborn american industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. Raymond loewy 18931986 was born in france and came to america in 1919.
Raymond loewy has long been regarded as the most famous of american industrial. Raymond fernand loewy 5 november 1893 14 july 1986 was one of the best known industrial designers of the 20th century. Request pdf the role of raymond loewy in deepening occupational knowledge among industrial designer summary of the dissertation because of the. Kennedys air force one to the design of the familiar greyhound bus, raymond loewy s efforts showed no limitations.
The first years of the worldwide economic crisis about 1930 were not easy. The machineage in america 19101945 richard guy wilson. Raymond loewy november 5, 1893 july 14, 1986 was a francoamerican industrial designer who achie. Loewy spends six months yearly in new york designing everything from airplanes to household appliances. On march 22, 1961, industrial designer raymond loewy made several sketches of a futuristic sports car at the request of sherwood egbert, the recently appointed president of the ailing studebaker corporation. The role of raymond loewy in deepening occupational knowledge. Nov 05, 20 nasa skylab in designing skylab, its 1973 precursor to the international space station that orbits the earth today, nasa called on the help of raymond loewy and other industrial designers. Nov, 20 raymond loewy as a pioneer in the field, even before the term industrial designer had entered the public lexicon, loewy was a brilliant and ebullient designer who was also in the right place at the right time.
Raymond loewy, father of industrial design youtube. After dressing department store windows and illustrating fashion magazines, he established his own design firm in 1930 and worked as an industrial designer into his eighties. Raymond loewy, father of industrial design, honored with. His early work included designs for everything from mimeograph machines and refrigerators to locomotives. Born in france, he spent most of his professional career in the united states where he influenced countless aspects of north american culture. Loewy estimates that his firm has employed and often trained some 2,000 young designers. Loewy went on to become a very successful industrial designer who applied streamlining to a wide range of industrial goods, including the classic cocacola bottle, refrigerators, and the. His career was inextricably bound to the postwar economic boom right at the dawn of commercial aviation and, with his automobile.
The highly creative and successful raymond loewy, named the father of industrial design, had designed nearly everything from razors to railroad terminals. Fundraising efforts have begun to build the raymond loewy museum of industrial design, a 501c3 non profit, originally envisioned by laurence loewy. Bobs studebaker resource websiteraymond loewy design. Raymond loewy, influential industrial designer, celebrated by. Reproduced from the library of congress, a study in design by raymond loewy. Raymond loewy the great industrial designer also designed.
Cmg helps you navigate through and effectively manage the licensing process, while providing peace of mind that you have addressed all the outstanding clearance concerns. When i came to the united states to join bresslergroup in 1988, i knew the u. Apr 15, 20 frenchborn american industrial designer who, through his accomplishments in product design beginning in the 1930s, helped to establish industrial design as a profession. Google is honoring industrial designer raymond loewy today with a homepage doodle that pays tribute to the pennsylvania. One of loewys final assignments as an industrial designer was to add an element of familiarity to a truly novel invention. Raymond loewy the father of industrial design this n that. Born in paris, and as a 15year old boy, designed a rubberband powered model airplane, the ayrel, patented it, and formed a company to produce quantities in. In a 1958 collection of celebrity recipes, raymond loewy was described as perhaps the worlds most renowned designer mr. Designs for a consumer culture at the hagley museum and library gary kulik raymond loewy was the most important industrial designer in twentieth century america. Loewys secret was essential to design for the future but delivering the future gradually. By 1951, his industrial design firm was so prolific that he was able to claim, the average person, leading a normal life, whether in the country, a village, a city, or a metropolis, is bound to be in daily contact with some of the things, services, or structures in which r. Publication date 1979 contributor internet archive. He was recognized for this by time magazine and featured on its cover on october 31, 1949. Raymond loewy project gutenberg selfpublishing ebooks.
The father of industrial design 11112014 11112014 by rafiq elmansy leave a comment as one of the key designers in the 20th century, raymond loewy s life as a designer across many disciplines provides proof for many that design is not limited to one industry or field. Request pdf the role of raymond loewy in deepening occupational knowledge among industrial designer summary of the dissertation because of the occupational knowledges affective role in. Mar 05, 2017 raymond loewy, father of industrial design, a cbs news presentation, 1979. Realizing early on that snazzy packaging could make or break a product, ih hired legendary industrial designer raymond loewy the man behind such instantly recognizable icons as the lucky strike logo, the studebaker avanti, air force ones paint scheme and the pennsylvania railroads aweinspiring s1 locomotiveto give the company a unique look. His homes, particularly tierra caliente in palm springs, appeared in numerous architecture publications. The papers of raymond loewy, industrial designer, were given to the library of congress in 1987 by a group of designers headed by randolph mcausland.
The average person, leading a normal life, whether in the country, a village, a city, or a metropolis, is bound to be in daily contact with some of the things, services, or structures in which r. November 5, 1893 july 14, 1986 was a frenchborn american industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. Remembering the legacy of raymond loewy, industrial designer. A raymond loewy associates was a party during the design or. Raymond loewy november 5, 1893 july 14, 1986 was one of the best known industrial designers of the 20th century. He was recognized for this by time magazine and featured on its cover on october 31, 1949 he spent most of his professional career in the united states. The clear plastic bubble dial cover floats over the gold painted metallic grill, which covers much of the front. Use of the esso trademark was restricted in the united states, so standard oil of new jersey jersey standard hired renowned industrial designer raymond loewy 18931986 to create a new name and logo for the brand. Raymond loewy as a pioneer in the field, even before the term industrial designer had entered the public lexicon, loewy was a brilliant and ebullient designer who was also in the right place at the right time. November 5, 1893 july 14, 1986 was a frenchborn american industrial designer who achieved fame for the magnitude of his design efforts across. Nov 05, 20 the highly creative and successful raymond loewy, named the father of industrial design, had designed nearly everything from razors to railroad terminals.
Raymond loewy is synonymous with industrial design. The papers of raymond loewy, industrial designer, were given to the library of. Also named one of the most influential americans by life magazine. Additional guides a description of the gift of the raymond loewy papers appears in library of congress acquisitions. The design is credited to famous industrial designer raymond loewy, the designer of deco locomotives, studebakers, and many wellknown corporate logos. Egbert hoped that loewy, who had a long relationship with the company, could design a new car bold enough to capture the popular imagination and boost the. Raymond loewy 1893 1986 was the most prominent industrial designer of the twentieth century. The streamline movement represents one of the most significant moments in the history of american design. The other six months he travels in france, italy, germany, england, and the scandinavian countries, developing creative ideas.
Known as the father of industrial design, loewy arguably had more of a hand in shaping the aesthetics of 20thcentury american culture than anyone else on the planet. From the lucky strike cigarette package to the exxon logo and blue nose of air force one, loewy and his firms designs were the most frontandcenter of the times, and loewy. Raymond loewy, in full raymond fernand loewy, born november 5, 1893, paris, francedied july 14, 1986, monaco, frenchborn american industrial designer who, through his accomplishments in product design beginning in the 1930s, helped to establish industrial design as a profession loewy studied electrical engineering at the university of paris, graduating in. In the automotive world, he did work for hupmobile and studebaker. Raymond loewy has long been regarded as the most famous of american industrial designers. The design and styling of technologybased innovations.
And his first job was to re design a duplicator it was an unsightly copying machine, typical for manufactured products at this time, and actually it was so constructed that it only fulfilled the purpose of copying it dawned on loewy that the clumsy. Born in france, he spent most of his professional career in the united states, where he influenced countless aspects of american life. He believed that products should be simple, functional and appealing, and this vision came to permeate nearly every aspect of american life. Founder and art director of raymond loewy, william snaith, inc. Photos the official licensing website of raymond loewy.
He created advertising logos for lucky strike and bottles and cans for cocacola. Industrial designers probably think of these projects more as interesting footnotes to a wideranging career in numerous areas of design from ships to corporate logos. Nasa skylab in designing skylab, its 1973 precursor to the international space station that orbits the earth today, nasa called on the help of raymond loewy and other industrial designers. Raymond loewy was a frenchborn american industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. The purview of industrial designers expanded from products, packaging, and advertising to corporate logos and trademarks. Raymond loewy american industrial designer britannica. See more ideas about raymond loewy, design and industrial design. Loewy s life was chronicled in magazines and newspapers. Raymond loewy was published and a portfolio of lithographs of some of his bestknown designs were released. Freelanced as a window designer for department stores, including saks fifth avenue and macys. From the prestigious design work he completed on the john f. In 1951, industrial designer raymond loewy was so prolific, and so highly regarded by the captains of industry, that this humblebrag could go unchallenged. Industrial designer raymond loewy produced a series of design drawings for the safety car built in 1957 by cornell university and the liberty mutual insurance company.
I think one also should try to elevate the aesthetic level of society. The papers of influential designers form a principal. Designs and drawings by raymond loewy who designed the air force one logo, the cocacola bottle, the shell oil logo, the us postal service logo, and the greyhound logo. The finished concept car incorporated more than 60 safety improvements from seat belts, to padded interior surfaces, to accordionstyle folding doors. Loewy studied electrical engineering at the university of paris, graduating in 1910. Doc short research essay design world of raymond loewy. Loewy s debut in the united states evert endt design and the american dream. In its fourth decade of licensing and clearing intellectual property rights, cmg worldwide is the recognized leader in its field. Television set, model t 54, designed by raymond loewy, the hallicrafters, usa, 1948, case made from lacquered iron sheet museum fur angewandte kunst koln cologne, germany dsc09654. He spent most of his career designing company logos, coke machines, the paint job on air force one, trains and a couple of cars for studebaker. I had seen the raymond loewy cover and knew that loewy, like me, was born in paris, raised in france, and moved to the u.
Nov 05, 20 the studebaker avanti, shell oil logo, and sears coldspot refrigerator were all the creations of the iconic industrial designer, raymond loewy, whose work spanned 70 years and is honored today by. Raymond loewy, fidsa 18931986 probably the most widely known us industrial designer. Associates of loewy elizabeth reese from celebrity to anonymity. I believe one should design for the advantage of the largest mass of people, first and always. Design the pioneer of streamlining the new york times. In 1929, loewy s career as an industrial designer was launched by sigmund gestetner who asked loewy to modernize his duplicating machines. This is a great book for car nuts like me who thought that the 1953 studebaker starliner coupe was the highlight of raymond loewy s career with the avanti a close second. How raymond loewys maya principle has come to define. Meet the product designer who made midcentury america. Raymond loewy museum of industrial design corporation. Industrial design in europe is where it was in the states 25 years ago, mr. Raymond loewy free download as powerpoint presentation.
Raymond loewy raised industrial design standards and was a credit to his profession. He was recognized for this by time magazine and featured on. The sleek black case loewy designed was his first industrial commission, and the first example of the streamlining technique he is credited with inventing. The first time you drank a bottle of cocacola his bottle shape became ingrained in your memory. With many blackandwhite and colour illustrations throughout the book. How marketers get you to buy new stuff the atlantic. For many years loewy served as the principle designer for the studebaker corporation, and in 1961 they called upon him to design a new automobile to save. From the library of dutch fashion designer frans molenaar.
Raymond loewy, fidsa industrial designers society of. An illustration of a computer application window wayback machine an illustration of an open book. Raymond loewy, frenchborn american industrial designer who, through his accomplishments in product design beginning in the 1930s, helped to establish industrial design as a profession. You see, in raymond loewy s wonderful 1979 book, industrial design, theres a little picture of a fascinating homebuilt car seen in moscow in 1974. Raymond loewy, one of the principle inventors of modern industrial design, redefined the look of everything from logos to locomotives. This is a great book for car nuts like me who thought that the 1953 studebaker starliner coupe was the highlight of raymond loewys career with the avanti a close second. Raymond loewy, in full raymond fernand loewy, born november 5, 1893, paris, francedied july 14, 1986, monaco, frenchborn american industrial designer who, through his accomplishments in product design beginning in the 1930s, helped to establish industrial design as a profession loewy. The professionalization of american industrial design jeffrey l. Raymond loewy an american industrial designer 1893 1986 to a degree unequaled by the names of any of the other founding fathers of industrial design, the name of raymond loewy radiate a charisma that has attracted public attention throughout the past half century. This organizations exempt status was automatically revoked by the irs for failure to file a form 990, 990ez, 990n, or 990pf for 3 consecutive years.